As part of WIF’s 50th Anniversary, the organization has launched Action50, a list of specific, actionable steps Hollywood can take to advance gender equity. Below you will find the steps—some actions will be a lighter lift, while others can create real transformational change in Hollywood. Sign up now and we’ll keep in touch to help you achieve your goals.
We challenge you to commit to at least ONE actionable step.
Together, let’s make the next 50 years more inclusive, accessible, and equitable.
TAKE THE PLEDGE
More information below.
50 steps Hollywood can take to advance gender equity.
TOP 10 STEPS
& industry leaders who’ve committed to taking action
- Increase new-hire gender diversity by 10% in 2024: Pledged by “Insecure” TV writer Syreeta Singleton
- #VoteForWomen during awards season: Pledged by “Transparent” director and producer Nisha Ganatra
- Attend a WIF event: Pledged by Flamin’ Hot writer Linda Yvette Chavez
- Hire a woman or person of underrepresented gender to direct your next project: Pledged by actress and Flamin’ Hot director Eva Longoria
- Hold or participate in local rallies for equity in Hollywood: Pledged by “American Horror Story” actress Lily Rabe
- Apply for the ReFrame stamp and use the stamp criteria to incentivize inclusive hiring: Pledged by writer and “Jane the Virgin” producer Gloria Calderón Kellett
- Reach out to WIF for a list of our talented WIF Fellows, then meet with one of them: Pledged by Mulan actress Crystal Liu
- Hire a WIF Fellow for your next project: Pledged by Clock director Alexis Jacknow
- Self-identify in IMDbPro so employers can easily find you: Pledged by “Truth Be Told” producer Nneka Onuorah
- Mentor a WIF Fellow: Pledged by “The First Lady” producer Nicole Jefferson Asher
>> View 50 Steps & Take the Pledge
22%
Women represent over 50% of the population, but just 22% of storytelling roles in film.
18-35%
Women-owned production companies receive only 18-35% of the funding that men do.
140
If Hollywood keeps going at the same pace, it will take 140 years to achieve gender parity across the industry.
Click the Image Below to
Download the Action50 Social Media Toolkit
Share the actions you are taking with your social networks, and encourage industry leaders to take action now.
ACTION50
50 steps Hollywood can take to advance gender equity.
1.
Increase new-hire gender diversity by 10% in 2024
2.
#VoteForWomen during awards season
3.
Attend a WIF event
4.
Hire a woman, nonbinary, or trans person to direct your next project
5.
Hold or participate in local rallies for equity in Hollywood
6.
Apply for the ReFrame stamp and use the stamp criteria to incentivize inclusive hiring
7.
Reach out to WIF for a list of our talented WIF Fellows, then meet with one of them
8.
Hire a WIF Fellow for your next project
9.
Join IMDbPro and self-identify demographic information on your IMDb and IMDbPro name page and get discovered and hired
11.
Subscribe to WIF’s newsletter
12.
Hold a company-wide meeting to set a gender equity goal – and a plan to achieve it!
13.
Mentor a WIF Fellow
14.
Become a WIF Corporate Sponsor at the major level and invest in a WIF program of your choice. Email Laura Marie Salinas for more information: lsalinas@wif.org
15.
If you have greenlight authority, commit to making 10% more women, nonbinary, and trans-led projects
16.
Promote the WIF Help Line in your employee manuals and on your call sheets
17.
Underwrite screenings/panels with WIF to elevate and celebrate the work of women working on your projects
18.
Invest in WIF’s Emerging Program to build the pipeline of women, nonbinary, and trans people into the industry
19.
Buy a table or tickets to WIF Honors, the annual fundraiser for WIF’s programs that build the pipeline, sustain careers, and advocate for change. Email Laura Marie Salinas for more information: lsalinas@wif.org
20.
Become a WIF Brand Ambassador and amplify our work
21.
Volunteer to speak at our WIF panels and share your expertise with the next generation of women, nonbinary, and trans people in entertainment
22.
Amplify WIF’s advocacy campaigns
23.
Follow 50 women, nonbinary, and trans creators on social media
24.
Set a goal for a gender-balanced roster of clients
25.
Hire 10% more directors of underrepresented genders on pilot episodes
26.
Meet with a new composer of an underrepresented gender each month
27.
Download and use our Action50 social media toolkit
29.
Introduce 3 friends/colleagues to WIF
30.
Donate $50 to support staffing for our Help Line, which provides resources and support to anyone who has experienced harassment, abuse, or discrimination while working in the entertainment industry
31.
Double your impact by having your company match your WIF donation
32.
Host a WIF Support Spaces conversation for internal teams to inspire and create safer workplace policies for women and sustain them in their careers.
33.
Watch the 50 Films created by women, nonbinary, and trans people on our Letterboxd watch list
34.
Bring the ReFrame Resource to your work
35.
Host a peer-to-peer fundraiser for WIF. Please contact Christy Kleppinger for assistance: ckleppinger@wif.org
36.
Fund a woman or gender expansive-led short film
37.
Purchase gift WIF memberships for 3 younger entertainment professionals in your life
38.
Advocate for a raise in pay for your coordinators and assistants, many of whom are people of underrepresented genders
39.
Bring gender inclusive training to your workplace
40.
Include WIF in your FYC campaign plans to host events, promote titles and talent to get more women, nonbinary, and trans people nominated
41.
Incorporate WIF into your Estate Planning to help build the next generation of leaders in entertainment
42.
Note every time you go into a meeting or speak on a panel if the room/panel is gender balanced; if not, say something to the organizer to make sure that next time it will be
43.
Once a month, ask a more experienced woman in entertainment to lunch to learn how she built her career
44.
Once a month, ask a less experienced woman in entertainment to lunch to help her achieve her professional goals and navigate challenges
45.
Commit to making every list you generate for projects gender balanced
47.
Bring free WIF student memberships to your alma mater
48.
Moderate a WIF Q&A
49.
Apply for a WIF Fellowship
50.
Donate $50,000 to invest in the next generation of storytellers. Your donation will support WIF’s Fellowships program for early-to-mid career women working in film and TV. Please contact Christy Kleppinger for major gifts: ckleppinger@wif.org
ABOUT WIF
Founded in 1973 as Women In Film, Los Angeles, WIF is celebrating 50 years of working for gender equity. WIF’s advocacy, career programs, and research efforts are a driving force for increasing gender representation in Hollywood. WIF works to dismantle gender bias in the screen industries by building the pipeline, sustaining careers, and advocating for change. Membership is open to all screen industry professionals, and more information can be found on our website: wif.org. Follow WIF on Twitter, Instagram, Facebook, TikTok, and YouTube.
Thank you to WIF’s 50th Anniversary Campaign Partners
Thank you to our Action50 campaign partners
